For this essay, choose someone who serves you, write an essay that

For this , choose someone who serves you, write an that analyzes their service to you - Essay Example As I accept his support of my own college education, I marvel at his feat of having worked his way through college and being the first person from his family to graduate successfully. I am determined to emulate his hard work and focus on academics and adopt his tactics of time management but, at the same time, I hope to make my own attempt to utilize the extra-curricular opportunities that a college education offers. My father has always emphasized the importance of academic excellence, and he is a living testament to the power of education to change one’s life. Even when at High School, he realized that it was only academic excellence which would see him through school and college, as he was dependent on a merit scholarship for financial support. He chuckles as he recalls burning the midnight oil on several occasions, and his brother’s horrified exclamation, ‘He’s gone bonkers!’ when he declined to join him for late-night movies. Throughout his college years, my father adhered strictly to his maxim of â€Å"Study first† (Name, personal communication, February 19, 2009). I hope to retain this focus on academics during my own years at college, for the basic purpose of a college education is the assimilation of academic skills. As my father strove to maintain the grades he needed to retain his scholarship, he also juggled a part-time job at the local pharmacy after school hours. This helped pay for his personal expenses. He says, â€Å"That’s when I discovered the secret of time management: scheduling!† (Name, personal communication, February 19, 2009). His secret entailed writing out a ‘time table’ for the following day, in which he drew columns and assigned tasks for each hour. I do believe I have inherited my habit of writing a ‘to-do list’ every night from this trait of my father’s! Time management will definitely be one of the tools I employ as I set out to make the most of my college days. Perhaps on account of his financial

Of Emilie Carles' book is The Transformation of a Countrywoman Essay

Of Emilie Carles' book is The Transformation of a Countrywoman - Essay Example This paper makes an attempt to show the challenges that Emilie Carles was confronted with as a teacher and a woman. Her contributions are also discussed. Emilie Carles Emilie Carles was born at a time when women were considered lesser human beings. Her life was full of challenges. When she was six, she fell off a two storey building, but fortunately survived (Carles and Robert 5). The village where she lived led a harsh life. When she was just four years, her mother passed on while working in a farm after being struck by lightning (Carles and Robert 7). Her siblings also passed on. It was fortunate that death spared her. Furthermore, when she started attending school, fate seemingly sided with her temporarily and she was sponsored to continue her studies to high school. She wanted to become a teacher and later she became one. Emilie Carles was an extraordinary teacher and woman. Despite going through a troubled childhood, she was able to pick the lessons that needed to be passed on t o the next generation. Her wish to be a teacher was more because of her strong desire to teach kids to question what they were told. She believed that children were very vulnerable and needed to be told the truth because what they were told was what would shape their lives. ... She believed that the real change in the society could be realized if teachers helped the youngsters to shatter the barriers they were locked in. The people were made to believe that participation in wars was a show of patriotism when in the real sense it was only the political leaders and career soldiers who benefited while the common people heavily suffered. After being married, she lost her child to a military truck. Her pain was intense, nevertheless she even became more formidable to stand up for what was right. During World War II, her husband was on top of the list for potential hostages for German soldiers. Despite all these, she was committed to telling the truth to the youngsters in schools. Her spirit to fight against the abuses of the government on its people continued even after her retirement from teaching. She went on to fight for her community and encouraged her people to fight for their rights. At one time, she led fellow citizens to stop a freeway being constructed through the valley (her village). This freeway was not going to benefit the local community in any manner but rather destroy it (Carles and Robert 250). The contributions that Emilie Carles made to her community are immeasurable. She was a watchdog for her community all her life. She knew her people were ignorant and that the politicians took advantage of this societal ignorance. She was disgusted by the fact that politicians could repeat the same words since 1789 and the people never seemed to note the monotony (Carles and Robert 252). Definitely, she is an example of a strong willed person who went against all odds to stand up for what was right. Her strong determination saw her overcome pain and the many challenges she faced. It is worth noting that the challenges were strong given

Online Shops And Traffic Flow Essay Example | Topics and Well Written Essays - 1000 words

Online Shops And Traffic Flow - Essay Example The online shopping technology requires a deeply integrated shop that can be recognized and stand out from the thousands of shops available online. The proposed Dreamdecor .com online shop specializing in unique home decors would be designed in an attractive way that would draw as much traffic to the shops as possible. DQ1 Following a company online is informative and exciting. One advantage of following a company is that one has a better to learn about the most current and newly launched products even before such products get to the market. Following a company makes one to lead in customer forums and be well informed with latest news on any product, or the performance of the company in the market. Lieb (2009) explains that companies are extensively investing in strategies s that would lead as much customers to their shop. This implies that by following a company as they do marketing, one stands to benefit immensely from a company by either having latest news in predicting their stoc ks and products dynamics. Following a company is essential in taking advantage of discounts and sales that in most cases last for a short time, mostly 24 hours only. In order to attract customers, companies come up with daily sales to reward regular customers where huge discounts on coupons or products are given. For customers unaware of such discounts, they do not take advantage of such discounts and saving incentives; they have to buy at the market prices. By following a company, one gets firsts hand information on discounts and sales incentives from the company and makes a rush to take advantage of such discounts. Increasing the number of fans is the ultimate goal of any business. For example, Purehomedecor.com a similar company has managed to increase visits to their online shop due to their strategic marketing approaches that have resulted in increased traffic, which translates to profit for the company. One way to increase followers and visits for Dreamdecor.com would be to in crease the shop’s online visibility through search engines. While searching for any product, people will most likely make a first stop in search engines such as Google, where they look for their dream products. There will be need to use Google tools such as Google’s Webmaster tools and Google analysis in monitoring the search visibility of the company in search engines. Google analytic tools help in assessing the search dynamics and the keyword to search term relationships (Brightpearl, 2011). Blogs are an alternative way to increase traffic to the shop. Creating active blogs with professional content in home decor will attract more interested parties. Blogs are designed with follow links that lead the customers to the main shop once clicked. The large number of people visiting blogs currently would be ideal for tapping and increasing traffic on the online shop. Ina addition to creating such blogs, there are a number of leading blogs that allow contribution of articles on every subject including home decor. Such blogs allow follow links to be integrated in the leading to different companies to give customers a variety of choices on home decor and other products. Linking to such blogs would increase traffic; more people will be led to the shop through such links. Having social network links would also be ideal in increasing the traffic to our online shop. Pozin (2009) noted that social networks promise a versatile and limitless potential market. Integrating and advertising the business in social networks such as Facebook or twitter will expose the shop to an infinite number of followers since millions of people use

Johnson and Johnson Term Paper Example | Topics and Well Written Essays - 2000 words

Johnson and Johnson - Term Paper Example Product positioning is a vital marketing tool for any organization to make the products superior compared to other competitors’ products. It comprises developing a unique, reliable and standard customer insight about a company’s offerings and brand image. Organizations can position their products on the basis of utilization, cost, or quality. The advertisements play significant part for positioning the products and the offerings of organizations. Through advertisement, organizations position their products by the way of promoting the differentiators to the customers. To become successful, organizations need effective promotion, advertising and sales initiatives and without them there will be less opportunity for future development of business. The purpose of the paper is to describe the advertising and its impact on positioning of Johnson & Johnson Company. The objective will be accomplished by two phases, firstly describing the product positioning and illustrating how organizations can use it to position their products, secondly, how Johnson & Johnson had used advertisement for positioning one of its popular brands named Tylenol. The reason for choosing this topic is to know the relationship between positioning and advertising and to understand the importance of positioning in business. Company Background Johnson & Johnson is one of the most admired organizations, which trades pharmaceutical and healthcare products. Its business operations are expanded to around 60 nations with more than 250 business units. The company invests significant amount on marketing and advertising of their products to the customers. In the year 2010, Johnson & Johnson expended almost 19,424 USD for marketing and managerial purposes. The company provides significant importance on advertisements. The major advertisement media used by Johnson & Johnson are television, radio, print and internet. In the year 2010, the total advertisement spending on Johnson & Johnson was alm ost 2.4 billion USD which indicates that advertisements are used by the company for positioning the brand. Through advertisements, Johnson & Johnson seeks to maintain close relation with the customers and provide useful information about their products. Today, billions of people globally use the products of Johnson & Johnson which is possible due to efficient positioning strategy of the company (Johnson & Johnson Services, â€Å"Annual Report 2010†). Product Positioning Product positioning is an essential element of customers’ purchasing process. It provides the opportunity to encourage the customers’ insights regarding company’s products. Rich, brief and meaningful product positioning assists organizations to communicate message regarding products to customers so that they can accept and be familiar with the product offerings among other substitute products. For successful positioning, organizations need to undertake three steps. First, organizations sho uld recognize the characteristics of target market, i.e. how target market makes their purchasing decisions. After that, organizations need to recognize the type of competition, i.e. how the rival companies are positioning their products and what strategies are they using for successful positioning. Then, organizations must find out the major strengths of their products and assess the purchasing criteria. If the purchasing criteria satisfy the requirements of target customers effectively, organizations can position their products and ultimately can yield better returns. If there is no vacant product position to be filled in the market, then the organization needs to find out the competitor to compete, with a certain product position that can ensure success (On The Mark, â€Å"

Commercial from youtube Essay Example | Topics and Well Written Essays - 250 words

Commercial from youtube - Essay Example This implies that the target is mostly teens or youths who are still in college or new in their respective jobs (Samsung Galaxy 1). Psychographics in commercial involves lifestyles, behaviors, and psychology of customers. The Samsung galaxy S4 commercial is a graduation pool party, which implies that the target market is a group of youths or elders who like having fun. On contrary to demographics that identifies the buyers, psychographics determines the reasons why customers purchase a product. Since the commercial is a graduation pool party, a number of demographics and psychographic aspects are absent. For instance, the commercial does not fully cover the customers in rural areas as well as the ageing population. Overt message found in commercials is a blatant form of advertisement commonly used in television, newspapers, leaflets and billboards. The Samsung commercial features numerous television channels such as TNT during NBA broadcast (Samsung Galaxy 1). Covert is opposite to overt in the Samsung galaxy s4 commercial. One dominant aspect of the covert message is product placement where many visual references to the product are evident in the video. The advantage of covert message is that it captures the attention of

Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Annotated Bibliography Example The discriminatory HR policies caused conflict between the two groups, eventually reducing the productivity, whereas favorable policies that encouraged friendly interactions between the local workers and the expatriates, such as buddy systems, greatly enhanced the relationship between the two groups and provided the expatriates with the necessary emotional support in a new country. The reading also reveals that unequal treatment of different groups of workers caused discord, and this feeling of inequality is dependant more on cultural factors and role in decision making rather than differences in pay packages. Practical Implications: The reading implicated that many cross-cultural differences that are usually ignored while making policies, have a significant effect on expatriate-local relationships such as cultural conflicts between two different groups that speak the same language. The reading strongly suggests that significant attention should be paid to the local staff while dealing with expatriates and that the opinions of the local staff are ignored by most of the current HR policies. The reading also points out the importance of considering the social and people skills of the candidates while selecting employees for offshore missions. Value to Reader: The main objective of the reading is to note the need of updating the current expatriate policies. Nowadays, most of the local workforce for the western companies has the same skill levels as the expatriates and any measure of them being treated unequally by the management will have a negative impact on the motivation of the staff and hence the productivity of the company. The local staff needs to be treated more as an asset as they are more knowledgeable regarding the culture of their home country and possess contacts that could help the parent companies. Additionally, local employees need to be prepared for the incoming expatriates as favorable interactions,

Elizabeth Costello in J.M Coetzees in relation to the theme of Kafkas works Essay Example for Free

Elizabeth Costello in J.M Coetzees in relation to the theme of Kafkas works Essay Elizabeth Costello is a humane, ethical and uncompromising creation of Coetzee. In Coetzee’s book The Lives of Animals, Costello is used to describe her dislike and rejection of the rationality of the criteria justifying the unequal treatment of animals. Costello claims that the purpose of the book is to clarify that to differentiate beings with regard of their species is a form of discrimination, indefensible and immoral. Costello also maintains that she had chosen the path not because she was not aware of the crucial kind of thoughts and sentiments of respect regarding other creatures, but because the reason was more universal and compelling to appeal. Costello maintains though she admired those who eliminated speciesism form their lives due to their compassionate regard for other creatures she did not believe a pressure to empathy and good-heartedness only would prove to majority of the people into the wrongness of speciesism. Nevertheless, the messages Costello portrays are not from the invisible world although from the invisible of this world most cases the voiceless like animals that she can access by imagination. She is not worried with other earthly, disembodied voices, although this-worldly, embodied and embedded voices, dead or alive perpetrators fictional or historical. The human critics such as Costello are opposed to the authority of the world of other world as he is to the powers of this world. Costello proclaims that there is not any salvation to be brought into being in an afterlife in immortality. Costello is midwife not to immortal Forms, although a mortal voices and to being of the voices. The power of imagination stays not only in its potential to stir up and listen to other voices and to enter into speaking for other including for the voiceless but also use narrative to depiction literature in the particular work of narrative that rationally is divine spark that raises mankind above the rest of nature therefore in showing our continuity with animal-kind which allows us to regain our death, our humanity and imperfectness. The similarities between Costello and Socrates are outstanding, and are more striking than their differences. Similar to Socrates, Costello attempts to prompt persons to realize their humanity, to open their hearts, to the anguish of animals. Costello just like Socrates is faced by unfairness, which in her case is the discrimination of specialism, which she attempts to dispel with counter-illusions. â€Å"What does one choose the side of justice when it is not in one’s material interest to? The magistrates give the rather Platonic answer: because we are born with the idea of justice. † (Paola, et al. , 95). In The Lives of Animals the disregarded has come to take account of non-human animals. Costello is convinced that there is a crime regarding animals as stupid that is perpetrated towards animals. Costello challenge is to attempt to extend justice to animals especially to those that resemble humans. In Socrates, Plato’s mouthpiece in the Republic, spends the whole discussion arguing for justice suggesting that it is better to live rightly and show to be unjust than being unjust with all material rewards that come by and yet show to be just, Costello ends her speech by saying that proof points in the opposite direction and that individuals can do anything and get away with it that there is no reprimand. In The Poets and the Animals Costello disapproves the ecological approach to animals suggested by Plato since Plato’s perception implies that only human beings can understand the position of living things in the entire picture of natural world and as a result solely have the right to manage animal populations not including human population. Therefore (Paola, et al. , 102), might have valid point which is that a person should not enforce principled vegetarianism on a society but its misdirected as a disapproval of the position of Costello since she had gone to the great lengths to disapprove reason as decisive criterion of moral worth and as an only means to live an ethical life. Costello maintains that it is not right to construe the animal rights movement like imposing vegetarianism upon free citizens. Instead it appears as protecting the interests and the rights of nonhuman animals, guarding animals form exploitation, though this might as well lead to outlawing the eating of meat. Nevertheless, is clear that just as Coetzee distrusts commitment to moral principles he is suspicious of certain notions of justice. Coetzee and Costello’s aim is to alter the heart of individuals through feeling, friction and compassionate imagination instead of enforcing a large-scale utopian changing of society as purportedly stated by reason. Costello is perceived as arrogantly superior and as heralding a foreign set of values that of fighting for animal rights in opposition to blindly anthropocentric culture, and both individuals made numerous enemies by courageously inquiring the prejudices of the people around them. The arrogance of Costello can be demonstrated by certain members his audience anger having their discrimination and lack of knowledge exposed. In addition, Costello seems to be earnestly attempting to break through the shadows of ignorance and prejudice with the light of her imaginative sympathy and is ready to admit that she dose not understand that she could be correct â€Å"Am I fantasizing it all? I must be mad! † (Derek, 69). Costello might be ironically aware that some of her images might be imaginative for example when she gives anthropomorphic feelings to ape, Sultan: â€Å"In his deepest being Sultan is not interested in the banana problem. Only the experimenter’s single-minded regimentation compels him on it. The question that truly occupies him, as it occupies a rat and the cat and other animal trapped in hell f the laboratory or the zoo, is: where is home, and how do I get there? † (Stephen, 69). Costello was attempting to get her audience to think, feel and imagine that in new ways about something persons do not care to regard at all, specifically their use and abuse of animals: certainly she desires people to imagine how it would experience in the place of an exploited animal a state of powerlessness. Costello believes the mission will awaken individuals form their assertive sleep. Costello does not attempt to reject the reason for the infallibility and its assertion to make a distinction between animals and human beings and therefore doe not give good reason for the exploitation of animals. In The Lives of Animals, Coetzee portrays Costello as a Socrates figure. The analysis starts with â€Å"What is Realism? † since it was first in 1997, prior to its publishing in Elizabeth Costello in 2003. The Socratic and Platonic ideologies are clearly evident in this story strengthens the contention that Costello plays a role as Socratic figure in The Lives of Animals. Certainly, Coetzee refers to this story in his fist foot note of The Lives of Animals therefore further sustaining this perspective. In â€Å"What is Realism? † Platonic ideas are crucial to the story. Even though Coetzee keeps interrupting his realist mode and drawing attention to the fact that it is an undertaking therefore suggesting that realism and certainly all fiction deals with imaginations and there are times the power of fiction to attain immortality is asserted though always ironical. The depiction to the monkeys echoes Costello’s discussion of Kafka’s ape, suggesting that artistic creation is what differentiates humans from other animals. The story of Socrates might also illuminate other features of Elizabeth Costello, as described in The Lives of Animals, namely her reference to her embodiedness and her mortality. A similar relationship takes place between Costello and Coetzee, and in spite of his undeniable intellectual contributions as a public thinker, Coetzee remains retiring and an imaginary figure. On the other hand Costello is depicted as heavily embodied throughout Elizabeth Costello and The Lives of Animals. Behind every dialogue of Plato Socrates emerges and there is a consciousness of the fact that Socrates will be executed by the Athenian democracy for impiety and corruption of the youth. The same feeling of Costello’s mortality, together with a declining sense of desire, accompanies all Coetzee’s works in which he is featured. Therefore when Costello cannot be regarded as a martyr for her beliefs as did the Socrates there is nevertheless a feeing in which she is dying for her beliefs. Costello’s own mortality and feeling of her mortality heightens her compassion for animals that are being bred in numerous numbers and when still healthy and young are being exploited for experimentation, hunting testing and slaughter. â€Å"After a long flight, Costello is looking at her age. She has never taken care of her appearance; she used to be able to get away with it; now it shows. Old and tired. † (Stephen, 3). These illustrations continue in the beginning of the first paragraph of The Lives of Animals: He is waiting at the gate when her flight comes in. Two years have passed since he last saw his mother; despite himself, he is shocked at how she has aged. Her hair, which had had sneaks of gray in it, now was entirely white; her shoulders stoop; her flesh has grown flabby. In Costello’s speeches death is recurrent topic, in a sense The Lives of Animals reads like a memento mori for Coetzee himself. John (Costello’s son) guesses that his mother was about to talk about death. John dose not enjoy Costello talking about death and in addition her audience who majority consists of young people do not want any talks regarding death. Costello goes ahead in comparing the mass killing of animals in abattoirs to the mass killings of Jews in Nazi death camps. All through her speech, Costello talk about and describes the Nazi death camps and she returns to discuss death while talking about Nagel’s bat-being. â€Å"What I know is what a corpse does not know: that it is extinct, that it knows nothing and will never know anything more. For an instant, before my whole structure of knowledge collapses in panic, I am alive inside that contradiction, dead and alive at the same time. † (Derek, 32). Costello’s talk about lives of animals can be more or less lessened to her own solitude, seclusion and awareness of her own human mortality and all that she required was compassionate interaction with other human beings. In Slow man Costello is illustrated as returning rejuvenated. In The Lives of Animals, when Costello starts her conversation, she returns to her use of Kafka earlier in another speech, â€Å"What is Realism? † in which she identifies with Kafka’s ape, Red Peter. In both cases Costello points her similarity with Red Peter in that they are both salaried entertainers performing before a literate audience. Afterwards in her speech, Costello returns again to Kafka, and uses the terminologyâ€Å" amanuensis† two times with reference to the association between Kafka and his imaginative creation, the ape Red Peter (Franz, 35). The meaning of â€Å"amanuensis† is a person employed to take dictation or to copy manuscripts. The use of the phrase is not usual since it implies that Kafka the author took dictation from Red Peters in his imaginative creation. The same case applies in the relation between the writer Coetzee and Costello his imaginative creation. In the two cases, the normal causal association between the author and the character, creature and creator is interchanged. Costello and Red Peters are used by the authors as creatures that have an artistic reliability, a life of their own, which the authors have represented faithfully. The authors have respected the individual beings and voices of these creations. The two creations are required to come across as living animals and not just the ideal of animals. In â€Å"What is Realism? † Costello disputes that the greatness of Kafka is that Kafka stays awake during the gaps when people are sleeping. † WORKS CITED Derek, Attridge, J. M. Coetzee and the Ethics of Reading: Literature in the Event. Chicago and London: The University of Chicago Press, 2004. Stephen, Mulhall, The Wounded Animal: J. M. Coetzee the Difficulty of Reality in Literature and Philosophy. Princeton: Princeton University Press, 2008. Paola, et al. , The Death of the Animal: A Dialogue, New York: Columbia University Press: 2009. Franz, Kafka, The Diaries of Franz Kafka 1910–23 . London: Vintage, 1999.